The Half eBay Merger Kept Half.Com Alive

In early 2004, eBay purchased Half.com, an online seller/buyer marketplace. The Half eBay merger meant that Half.com would close on October 14, 2004. eBay, luckily, decided not to go forward with this plan and decided to keep Half.com open indefinitely.

Initially eBay thought Half.com would impact their primary auction business, however, with all the growth in the collectible books and media categories on eBay, they did not see a corresponding drop in business on Half.com. In fact, loyalty to Half.com has stayed strong. So eBay decided to keep Half.com open.

So What Is Half.Com?

From its inception, Half.com was an innovative online marketplace that brought together buyers and sellers. Whether you were looking for the hottest in new products or something very hard-to-find. Either way, Half.com probably had it, and at drastically reduced prices. Half.com has a very large catalogue with millions of products to choose from, such as Books, Movies, Music, Video Games, Electronics and Computers.

One great feature that you don't see on most online marketplace web sites is that you can Pre-Order goods. When you Pre-Order, your chosen product will be automagically purchased, and your credit card charged, when it comes in stock.

In addition, purchases at Half.com can be made with a credit card, so not only do you get incredible deals, but you also get great convenience, trusted privacy and security. You can always feel safe with Half.com, because they provide safe and secure checkout facilities. They encrypt your credit card details using Secure Socket Layer technology, otherwise known as SSL. Plus, Half.com does the charging of your credit card, not the seller. So this means no seller ever has access to your credit card information. Great peace of mind.

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